Diwali, the festival of lights, is celebrated to commemorate Lord Ram’s homecoming after 14 years of exile. The biggest event in the Hindu calendar, Diwali is celebrated across India for various reasons. The celebrations last over 5 days and include worshipping of Goddess Lakshmi and Lord Ganesh.
Gold and gold articles play a huge role in Diwali celebrations across the country, and this is why:
- Gold articles are offered to Goddess Lakshmi, the goddess of wealth, to appease her. After offering valuables in prayer, devotees leave their doors open and decorate their doorways and windows with lamps or diyas. This is done in the hope to guide Goddess Lakshmi to their homes so that she may bless them with prosperity and wealth.
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- Gold has come to be the primary form of prayer offering due to its high value. People also associate the lights and brightness of Diwali with the glisten of gold. Gold coins are exchanged with relatives and friends as Diwali gifts.
- Gold is one of the strongest metals on earth, and it is considered to be auspicious due to its purity. Pure gold is not only a huge asset but is also the strongest out of all other forms of gold.
- Buying gold on any of the 5 festive days is considered to be a good investment, especially on Dhanteras. Purchasing gold on this day is considered auspicious as it is believed that any form of dhan (wealth) bought on Dhanteras will bring good fortune.
- Today, the occasion of Diwali is synonymous with buying gold and gold articles irrespective of the state of the economy, gold will forever continue to be an asset. 10 grams of pure gold was priced at ₹63.25 in the year 1964. Presently, 8 grams of 22k gold costs ₹24,384, and 8 grams of 24k gold costs ₹25,600. Trends show that gold will continue to be a safe investment.
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So if you are thinking of purchasing gold this Diwali, go right ahead. In fact, we have a brilliant deal for you. Get 50% off on gold making charges when you buy from Sri Jagdamba Pearls. You can shop online at www.jpearls.com. What’s more, you get a scratch and win card with every purchase.
Also, read about – This Diwali, Tackle Corporate Gifting With Sri Jagdamba Pearls