3 Reasons Why People Buy Gold On Dhanteras

Diwali is the festival dedicated to the divine mother MahaLakshmi – the goddess of fertility and prosperity. The season of autumn begins with the navratris, the nine days of celebration of the divine feminine, culminating in Dussehra. Diwali is celebrated at the other end of autumn, starting on Dhanteras and ending with the main festival two days later on the darkest night of the month Karthik.

Dhanteras is the day when it is auspicious to purchase the gold and silver items required for our Diwali preparations. But have you wondered why people buy gold during Dhanteras?

Here’s explaining the reasons-

  • It is believed that on Dhanteras, ‘Dhanvantri’, the physician of Gods, appeared from the ocean as a result of its churning by Devas and Asuras. The word ‘dhan’ means wealth. Hence, to celebrate this occasion, people buy wealth in the form of gold.
  • Another popular story about Dhanteras narrates the incident of the 16-year-old son of King Hima. Hima’s son was predicted to die on the fourth day of his marriage by a snake bite. In a bid to protect him, his wife places a huge heap of gold and silver coins at the entrance to their house and lights up a lot of diyas. When the God of death, Yama, tries to enter their house, he is dazzled by the gold and momentarily blinded by the glittering light. Hence, he retraces his steps. Dhanteras is celebrated to commemorate King Hima’s daughter-in-law and hence, people buy gold and silver coins.SJPGC00-24
  • Since Diwali is the festival of Goddess Lakshmi, who is the goddess of wealth and prosperity, Dhanteras (i.e the 13th day of the month of Karthik, ‘teras’ meaning 13th and ‘dhan’ meaning wealth) is celebrated as a harbinger of this wealth. People buy new items including gold and silver coins in order to invite Lakshmi into their houses.

At Jagdamba Pearls, we have a special Dhanteras collection laid out for you, with coins and necklaces and chains to choose from. You can see them here (http://www.jpearls.com/pages/dhanteras-collection/pgid-695876.aspx)

We’ve added a touch of style to this collection while keeping the traditions of the festival alive.jpaug-039

Diwali, as the name implies, is the festival of lights. It signifies the victory of light over darkness, of knowledge over ignorance. Here at Jagdamba Pearls, we have special hampers and thalis ready for you to add that special touch of divinity to your Diwali celebrations.

To see our exciting and affordable range of thalis, please click here (http://www.jpearls.com/categories/sri-jagdamba-silver-puja-thali/cid-CU00138488.aspx)

Diwali is the perfect day to invite Goddess MahaLakshmi into our lives to bless us with health, wealth and prosperity. It is important to clean our homes, which is the external significance and on the inner side, we have to clean our hearts and minds. Forgetting old jealousy, fights and quarrels, it is a time to re-establish ties with our friends and family, to celebrate harmony and peace. What better way to do that, than to gift an auspicious token of celebration and divine remembrance?

Our special Diwali collection of MahaLakshmi coins and other collections from pearls, gold, silver and diamonds are here for you. Please browse these divine offerings here (http://www.jpearls.com/categories/sri-jagdamba-gold-coin-and-silver-coins/cid-CU00138478.aspx)


To make your Diwali celebrations more exciting, we are offering a 15% discount on our products! Do not forget to enter your special code “DIWALI15” at checkout to avail this discount.

From all of us at Jagdamba Pearls, we wish you a very happy and prosperous Diwali. May the divine mother shower her blessings on you now and always.

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